Internet and Design Briefs

I'm really starting to get into the groove with my schoolwork and my schedule for this semester. This weekend my house finally got internet. I've never lived in my own house before so I wasn't as on top of getting that hooked up as I could have been. All is well, though. The four girls who live in the second floor in my house all got internet and my roommates and I are pitching into their bill. That makes seven people sharing one internet bill. It's a good setup.
Anyways, back to school work. Now that I get internet in my house the whole research and homework process is a lot more fluid. I don't have to plan what I can do around when I'll have internet.
This week I'm making my first comps for my guerrilla/viral ad campaign on handwashing. It's been taking me a while to figure out in what direction I need to go with the content of the campaign. All day Saturday I was calling up family and friends to brainstorm with them. Something wasn't making sense. It took me all day to realize that my targeted audience wasn't defined enough. You see, at the beginning of every project we write up a design brief. This document covers all the aspects of the project other than the design itself. It delineates the problem we are solving, the aspects of the company we are creating or that we "work for," the competition, audience, and so on. In real life a lot of this information is given to us by our client, but doing it ourselves helps us define our project and also helps us realize the value of the brief, and what a good brief should consist of. After my struggles this weekend I realize the value of defining one's audience. It was really simple. I needed to decide whether my campaign was aimed at people who don't wash their hands at all, or those who already do but don't do it for long enough (around 20 seconds). It may seem like a small detail, but it made such a difference in my thinking. My only regret is that brain work doesn't yield anything of substance to show for it. That's what tonight is gonna be for. By Wednesday I have to have multiple looks and feels for a couple different elements of my campaign to present to the class for feedback. It's a bit intimidating, but also exciting. It's what I'm here for.
Other than CommDesign work, I've had a lot of readings for my British Literature classes, and a small report due for each. My animation class has been focusing on "cameraless" animation, making short films directly on 16mm film to show in class tomorrow. We're also considering different ways we can portray the passing of time through film. I brainstormed with my dad last night (he loves this kinda stuff) and I have a bunch of cool ideas. Tomorrow in class we start claymation. I'm very excited.
That's all for now. Maybe I'll have time to write more on Wednesday. If not, have a lovely week. I'll tell you how it all goes next week.